Pip Coburn: The Change Function : Why Some Technologies Take Off and Others Crash and Burn
A must read since it makes you ask the most basic questions about business success: Can and will my idea takeoff? (****)
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
The ultimate primer about innovation. Sometimes technical and at times you'll say "I do that" and then you'll think no I don't. A definite read for anyone even thinking about doing something different. (*****)
Seth Godin: Unleashing the Ideavirus
A fantastic book revealing how to think differently about an idea prior to its birth. Definitely a MUST READ for any new idea factory. (*****)
Jeff Thull: Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Great book on the complexities of today's sale process. Definitely an innovation for the sales process. (*****)